Ditte Flintrup - Design Matters 20

Creating the visual identity for Design Matters 20

Designing a fun, crazy, and contemporary design for Design Matters 20 - a conference on digital design that takes place in Copenhagen and Tokyo.

Design is the heart and soul of Design Matters. This led to a brave choice of obnoxious bright colors, big creative typographies, the use of neon colors and acid graphics, combined with indistinct shapes, which creates a powerful psychedelic effect.

The design is defined as an excessive subspecies of minimalism. It was made with the idea that design can expand the possibilities of creators, rather than restrict them in a narrow direction.

Design Matters' community is creative, curious, and forward-thinking, which is why the aim was to propose provocative and unorthodox designs to them. It wasn't to create something polished and mainstream, but rather, a unique design that could shake people’s conscience and make them reflect and discuss. In this way, the design had to trigger a reaction and push boundaries!

https://designmatters.io/

Trailer video for dm 20

- art direction & editing